The ten minute nose job: Amazing new procedure means you don't have to go under the knife for a perfect profile

By Natasha Evans




For 24-year old Chloe Loughlin, born with an arch-shaped nose, just catching a glimpse of her own reflection used to be enough to undermine her self-consciousness.



But all that suddenly changed in just ten minutes last November.



'I used to have a nose where, in profile, you could see this big bump. It upset me so much I was considering having surgery to straighten it,' says the beauty therapist from Surbiton.



New look: Chloe Loughlin is thrilled with her reshaped nose



But, rather than go under the knife, Chloe was offered non-surgical nose reshaping, a new procedure that involves injecting a cosmetic filler into key areas around the nose.

'Two injections straightened out my nose and changed its overall shape,' says Chloe.



'They used an anaesthetic cream but that was it. The results were instant and there was such an obvious improvement. I walked out really liking my nose. I was amazed.

'It's amazing how something as small as your nose shape can change the way you feel,' she continues.



'With my old nose, I'd look in the mirror and feel slightly awkward. Now, I'm pleased with my reflection and that has affected the way I am about myself in general. It is a subtle, emotional change and I'm happier and more self-confident.'

The procedure can help those who are unhappy with their noses not because of the size but because of the shape.

So far, results are promising, with about 1,000 people in the UK estimated to have had the treatment, available through an increasing number of cosmetic clinics.

In particular, it should prove a viable option for those who do not want to resort to nose surgery (rhinoplasty). And with each treatment typically costing £300, nonsurgical nose reshaping is far cheaper. Surgery costs around £3,500 and involves a six-week recovery period.

About 2,500 people have rhinoplasty each year. However, the operation - say researchers at Newcastle University in Australia - is one of the trickiest cosmetic procedures to perform.





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